Friday, April 18, 2008
Who the f%*# is Sarah Marshall?
When these billboards were first put up a month or two ago, many people across the U.S. asked themselves, "Who is Sarah Marshall and what is this all about?"
Sarah Marshall of Glendora, CA said her parents began getting calls wondering if their daughter was the target of a hate campaign. Sarah Marshall of Fort Worth, Texas told the Los Angeles Times that she got a lot of e-mails and phone calls asking her if she and her boyfriend were OK.
These billboards serve as advertisements for the comedy "Forgetting Sarah Marshall," which comes out today. The outdoor campaign includes New York, San Francisco, Chicago, Dallas and Los Angeles.
The film, produced, written and directed by comedic genius Judd Apatow (of "40 Year-Old Virgin," Knocked Up") is about a guy trying to get over his ex-girlfriend.
Apatow, as with most of his films, has generated a unique buzz for his upcoming movie and, overall, created a new genre of comedy. Check out the official website for "Forgetting Sarah Marshall," it's pretty cool and interactive.
Adam Fogelson, president of marketing and distribution for Universal Pictures, told the Los Angeles Times, "We wanted to people to ask the question 'Who is Sarah Marshall?'....And everything we hoped would happen has come to pass."
Here is the official trailer:
The Round Table